They say you can’t manage what you don't measure.
After all, how do you know you’re making progress if you don’t know what your starting point was ("ground zero") or your current position (your "as is")?
In days gone by, lots of business was done through the old boys' network - and we probably all remember the phrase "it’s not what you know, it’s who you know.“
For centuries, that was true; however, with the advent of social media and LinkedIn in particular, the tables have now turned.
Whilst who you know will never completely go away, the sheer scale and reach of the LinkedIn platform these days (700million + users), a more accurate saying in today's business environment would be:
It’s not who you know, it’s who knows you!
How Visible Are You Online?
In other words, the more visible you are online and the more defined your sales message is, the more effective your online activity is likely to be in generating results - i.e. leads - for your business.
LinkedIn has created an algorithm that will calculate your Social Selling Index ("SSI")
Your SSI score will show you how effective you are in the following areas:
· Establishing Your Professional Brand
· Connecting with the right people
· Engaging with Insight and value
· Building relationships
So here's a short video to show you how to
obtain your Social Selling Index on LinkedIn - I hope you find it useful.
If we're not already, let's connect on LinkedIn here