Sales Masterclass #3 Generating (the right kind of) Leads by Keith Rozelle

About this Event

It’s all very well generating leads for your business but generating the wrong kind of leads will waste your valuable marketing budget and your time!

So many people waste time talking to people that are never going to buy from them - or cannot buy - for whatever reason that might be.

Learn how to identify the clients that will give you the most return and how to approach the conversation if it seems that may not happen.

It’s vital therefore that your lead generation strategy only delivers the right kind of leads, from people or organisations that you’re looking to attract.We will be doing joined by marketing strategist Marianne Smith of do marketing to help you generate the right kind of leads to make your business more productive and more profitable.

You will learn:

What is a lead?

• How to generate the right kind of leads for your business across all go to market channels
• How to generate the right kind of leads across all social media
• Active lead generation strategies
• Passive lead generation strategies
• How to measure the success of your Marketing activities
• And introduction to telephone cold calling
• How to measure your online social selling success
• What happens when you generate the wrong kind of leads