Sales and Ghosting: Why You Should Never Try to Guess What’s Going On in Someone’s Life
David is MD of a tech firm I was discussing a sales turnaround proposal with. We met several times but then he started “ghosting” me…
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Keith Rozelle, Sales Marvel
- Nov 24
- 3 min
Scientists Aren't Salespeople: 5 Tips to Successfully Sell Your Complex Message
Scientists failed to explain the science in simple enough terms for their audience to understand…that’s on them.
Keith Rozelle, Sales Marvel
- Nov 22
- 3 min
How to Create a B2B Case Study in 5 Easy Steps
Case Studies in 5 easy steps The object of a case study is pretty simple…to Inform prospective customers: What you do Who You Do it for...
Keith Rozelle, Sales Marvel
- Nov 11
- 5 min
7 Reasons Your Sales Team Might Need Coaching in 2024
Never mind the extraordinary rise of AI, B2B Sales has changed more profoundly than almost any other profession since the pandemic.
Keith Rozelle, Sales Marvel
- Nov 6
- 2 min
Why Pronouncing Names Correctly Matters in Business Relationships
Pronouncing some's name correctly matters in B2B sales relationships. Respect and inclusivity is key is crucial in sales outreach...
Keith Rozelle, Sales Marvel
- Oct 29
- 2 min
Winning Sales Messages: The Battle of the Biscuits
The prize in this case was whether VAT should apply to their biscuit or not. Get it right, £millions drop to the bottom line...
Keith Rozelle, Sales Marvel
- Sep 29
- 5 min
B2B v B2C: 10 Key Differences for Business School Grads and Sales Pros Too
While B2B and B2C share common objectives of driving revenue and growth, they are about to undergo massive change…
Keith Rozelle, Sales Marvel
- Sep 21
- 2 min
You Are What You Read…4 Top Reasons You Should Read More Non-Sales Books 📕
📚 Elevating Your CEO Appeal: The Crucial Role of Non-Sales Reading! 📖 Appealing to CEOs and executive leaders - or, rather, making...
Keith Rozelle, Sales Marvel
- Sep 2
- 2 min
3 Ways to Avoid Toxic Client Relationships
I met with a client earlier this week – let’s call him “Dave”. Dave talked increasingly over the last few weeks how 1 particular business...
Keith Rozelle, Sales Marvel
- Aug 23
- 2 min
Failures of Leadership: The NHS
Failures of Leadership Like everyone else, I have been deeply affected by the story of NHS nurse Lucy Letby and her murderous acts. Much...
Keith Rozelle, Sales Marvel
- Aug 9
- 4 min
Rapport: Why It's So Vital and 9 Top Tips to Build More Rapport for Salespeople
Last weekend, a friend of mine told me a story about a sales presentation he'd been asked to join by 1 of his direct reports (a big telco...
Keith Rozelle, Sales Marvel
- Aug 9
- 2 min
How to Define the Right Sales Channels
How to Define the Right Sales Channels If you properly understand your customer base, you will already know where your customers hang out...
Keith Rozelle, Sales Marvel
- Aug 5
- 2 min
Sales Mentoring: Why You Should Be Glad When Clients Leave and 3 Top Tips To Win More Ideal Clients
I received 3 new enquiries this past week - 3 opportunities to win more ideal clients. Here's how I did it...
Keith Rozelle, Sales Marvel
- Jul 31
- 3 min
AI v Human: Which is best for B2B Sales?
A much asked question right now. A recent interview with Simon Armitage, the UK's Poet Laureate may provide a clue. AI v Human: Which is...
Keith Rozelle, Sales Marvel
- Jul 24
- 3 min
How Spam Destroys Brilliant LinkedIn Profiles and 3 Top Tips to Improve
Spam can totally destroy your otherwise brilliant LinkedIn profile. Worse, it can deter prospective clients from...
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