Keith Rozelle, Sales Marvel
Apr 30, 2023
Updated: Jul 10, 2023
Mrs Rozelle's favourite Ad right now is the hilarious one featuring the market stall trader selling vegetables but who will only accept Crypto as payment.
It's brilliantly entertaining, full of irony and humour but what is it actually trying to sell?
I mean, can you remember the name of the product or what it does?
Awareness - of what, exactly
Lead Generation? For what, onions π§ ?
Promote the use of Cryptocurrency - start running now!
When youβre doing your thing - whatever it is that you do - you must have a crystal-clear message for the audience and a clear Call to Action.
Jargon free β
Easily understood β
Highlight business benefits β
Tailored to your Ideal Customer Profile β
Say
Do
Agree
...as a result of making your ad, Presentation or Pitch?
Call this number now phone βοΈ
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As Simon Sinek would say,
Start With the End in Mind
Make sure you know what action you want your audience to take, otherwise you are literally throwing your money away.
Regardless of how entertaining you might be π€‘
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